In response to a tweet from @bounceforward – “Creative destruction means allowing/ensuring organisations (or part thereof) die, in order to move forward… discuss”.
Creative destruction is a term used to describe how continuous innovation and competitiveness lead to a kind of natural attrition where businesses (or parts of businesses) that can no longer adapt to the changing business environment are allowed to decline and die out.
In reality the consequences of creative destruction can be quite devastating for the people involved – people loose their jobs, major employers move out of the area, local economies suffer, regional trade balances can shift and organisational legacies die. However there is also a silver lining to creative destruction, resilient organisations can choose to embrace it! A resilient organisation is still a business at the end of the day, and their aim is to make money. As a result they may choose to allow a part of their business to fail but if they are truly resilient, this will be on their terms.
This argument is summarized further by a theoretical discussion which comes to mind. Dervitsiotis (2003) presents a model where organisations’ performance is represented by a curve. If you can imagine the curve as a normal bell-shaped curve, the organisations’ performance grows steadily and then declines. However a resilient organisation will choose to jump to the next performance curve before its current curve declines and therefore strive to achieve higher levels of performance. This can be seen from the curves on their model below.
In this model, the point at which the organisation chooses to abandon its current performance curve to jump to the next one, is itself creative destruction.
Dervitsiotis, K. N. (2003) The Pursuit of Sustainable Business Excellence: Guiding Transformation for Effective Organisational Change. Total Quality Management, 14(3), pp. 251-267







